Dr. Bob Norton is on sabbatical. It is, after all, hunting season, and in his native Wisconsin that means chasing ruffed grouse, ducks and white-tailed deer. “There’s no better time of year,” says Norton. Besides, Norton, a retired psychology instructor from the University of Wisconsin-LaCrosse, has worked long enough. And his contribution to sportsmen could give state and federal wildlife managers a better idea on how to recruit—and retain—hunters in the future.